Redesigning Dukaan App experience
Redesigning Dukaan App experience
Redesigning Dukaan App experience
Dukaan is a platform that enables businesses to launch their online stores at ease.
Dukaan is a platform that enables businesses to launch their online stores at ease.
Dukaan is a platform that enables businesses to launch their online stores at ease.
Timeline
Jan - May 2024
PLATFORM
Android & iOS App
Problem
Problem
Problem
Dukaan app experience has not changed since 2022, as the focus shifted to Dukaan Web. This shift led to many new features not being included in the app, resulting in a significant backlog. as well as a broken user experience in and technical issues.
Dukaan app experience has not changed since 2022, as the focus shifted to Dukaan Web. This shift led to many new features not being included in the app, resulting in a significant backlog. as well as a broken user experience in and technical issues.
Dukaan app experience has not changed since 2022, as the focus shifted to Dukaan Web. This shift led to many new features not being included in the app, resulting in a significant backlog. as well as a broken user experience in and technical issues.
Which impacted the X% conversion rate, leading to an X% churn in the user base. Metrics are confidential, so I have not included them.
Which impacted the X% conversion rate, leading to an X% churn in the user base. Metrics are confidential, so I have not included them.
Which impacted the X% conversion rate, leading to an X% churn in the user base. Metrics are confidential, so I have not included them.
Redesigning Dukaan App
Redesigning Dukaan App
Redesigning Dukaan App
In this project, we revamped the entire user experience, redesigned the entire UI, and addressed the technical debt, making it one of the largest projects at Dukaan since 2022.
In this project, we revamped the entire user experience, redesigned the entire UI, and addressed the technical debt, making it one of the largest projects at Dukaan since 2022.
In this project, we revamped the entire user experience, redesigned the entire UI, and addressed the technical debt, making it one of the largest projects at Dukaan since 2022.
Work is under NDA
I won't be able to share in detail about my work here. However, I can certainly walk you through it in detail during a call.
Goals
Goals
Goals
BUSINESS GOALS
To increase the activation rate of X, improve the customer retention rate, and strengthen its vision of "Setting up e-commerce stores using smartphones" in the market.
To increase the activation rate of X, improve the customer retention rate, and strengthen its vision of "Setting up e-commerce stores using smartphones" in the market.
To increase the activation rate of X, improve the customer retention rate, and strengthen its vision of "Setting up e-commerce stores using smartphones" in the market.
USER GOALS
To be able to manage their commerce through mobile.
To be able to manage their commerce through mobile.
To be able to manage their commerce through mobile.
Contribution
Contribution
Contribution
I was the solo designer for this project, I have designed features, components and illustrations. I collaborated with product managers, developers and founder.
I was the solo designer for this project, I have designed features, components and illustrations. I collaborated with product managers, developers and founder.
I was the solo designer for this project, I have designed features, components and illustrations. I collaborated with product managers, developers and founder.
Future
Future
Future
Overseeing the data and feedback channels to understand what/why/when it needs to be done.
Overseeing the data and feedback channels to understand what/why/when it needs to be done.
Overseeing the data and feedback channels to understand what/why/when it needs to be done.
Thank you
Thank you
Thank you
This has been my proudest contribution at Dukaan. Couldn't have done so without the amazing team! Huge kudos to our heroes in the product, engineering team.
Thank you for reading till here.
This has been my proudest contribution at Dukaan. Couldn't have done so without the amazing team! Huge kudos to our heroes in the product, engineering team.
Thank you for reading till here.
This has been my proudest contribution at Dukaan. Couldn't have done so without the amazing team! Huge kudos to our heroes in the product, engineering team.
Thank you for reading till here.